Speed Optimization: Google Statistics, Case Study – SEO for CALLS, Phil Chavanne & Greg McCracken

A short educational video by Phil Chavanne and Greg McCracken () on the necessity to speed-optimize your website to streamline your very own lead generation machine.

What does Google tell us about the relationship between the speed of your website (especially, its mobile version) and your visitors’ behavior and, ultimately, your leads and sales?

A review of several study statistics published by Google between 2016 and 2018 shows — unsurprisingly — that the slower your site, the less likely your visitors are to see your product/service offer.

What’s more surprising, however, is that the rate of increase in the “bounce rate” (people leaving your site within seconds of arriving on it) is stunningly fast: the probability of a ‘bounce’ reaches 123% if your mobile site takes up to 10 seconds to load.

This figure has to be put in context: it is unlikely that local trade sites (HVAC, plumbers, electricians, painters, etc) are penalized in the same way as e-commerce sites by the impatience of their visitors (notably because consumer expectations are higher for businesses perceived to have a national stature — typical owners of ecom sites– than for local businesses). The video also shows some other observations.

The bottom line then is to test your site. Google gives us a free tool to do that (Page Speed Insights) as well as theoretical score ranges to measure how well your site performs.

Any website optimization, any search engine optimization plan must hinge on the potential for the website to generate leads. Speed is a determining factor in lead generation (conversion rates), and so speed has to be addressed as a primary factor in the quality of your user experience (UX) and in the sales performance of your website.

SEO FOR CALLS is a web agency developed by two slightly weird individuals who, with a combined 40 years of web experience, help businesses make pragmatic decisions for their web presence and online lead generation.



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