SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

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  1. Ahrefs says:

    If you’re new to SEO, I highly recommend digging through our SEO for beginners playlist (). We also have some helpful videos that will accelerate your learning here ().

    We release new videos weekly here on SEO and marketing, so be sure to subscribe/follow to get updates ►

    • pam williams says:

      Get 100,000 real visitors to your site just google search “OneStopWebTraffic”

    • JP says:

      @Caroline Beltran idiot he’s deceptive in a scam artist he’s a con man he wasn’t up front about the fact that he’s selling something

    • JP says:

      @Caroline Beltran idiot just sthu!

    • Caroline Beltran says:

      @JP WOW, of course he will be advertising his business, as well as giving helpful content. He explains why in his video and btw- he’s NOT the 1st or last to do this, as THIS is a great way to show that you KNOW what you’re talking about!
      If you did NOT get helpful tips from this video, maybe you did NOT watch atw!

    • JP says:


  2. Eskimoz says:

    C’est génial il est temps que l’on commence à se suivre non ?

  3. Achraf Guergour says:

    the link of ahrefs do not work

  4. Mynaijakings TV says:

    this was my frist search video on seo, nice tutorial
    am downloading it right away

  5. Dmitry Kotlyarenko says:

    Super SEO Tutorial, thanks!

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